"Moist" is probably the most hated word in the english language. Say it to almost anyone and they will have a physical reaction to the word. \
Thanks to a study by cognitive psychologist Paul H. Thibodeau, we now know why.
Thibodeau followed three hypotheses, which helped figure out why people hate the word moist so much:
- People hate the word "moist" because of how it sounds.
- People hate the word "moist" because of its connotations to bodily fluids.
- People hate the word "moist" because they’re socialized to believe the word is disgusting.
The first was was found to be not true because other words that sounded similar didn't have the same reaction that moist did. However, the second thesis was true! The study found that people who disliked moist also disliked these similar descriptive words.